Client: Paramount Pictures International
Campaign: Ghost In The Shell, 2017 Movie for Imax, 3D & 2D
Partners: Tumblr, WeTransfer
Challenge: Excite fans by emphasizing the eye-catching visuals of the film as well as the theme of using technology to overcome disability Concept: Legally-blind artist George Redhawk uses art to help cope with the loss of his vision. He uses morphing software to illustrate his depleted sense of vision to the world through his unique gifs. We commissioned him to add his signature "Redhawking effect" to Ghost In The Shell key art, documented the process in a custom video with Yahoo!, and using the assets in display placements throughout our pan regional digital campaign
Results: 18.4M Impressions; 320K Engagements; 355K total video streams
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